4 days ago
Leo Felix ( @elleo_felix )
CONTAGIOUS - By Jonah Berger •
Heard about this book in a @nipseyhussle interview of how he got the idea for his $100 mixtape.He said this book gave him the idea after reading about the $100 Cheesesteak @barclayprime .
Great read on developing an idea,product,or service and it catching virality.Some of the questions to think
about is does it have STEPPS?
SOCIAL CURRENCY-Will people want to talk about product or idea and make them feel good?
TRIGGERS- What will HELP I’m REMEMBERING about the product/brand?
EMOTION-How will people FEEL when talking/sharing product/brand?
PUBLIC-Does the product/idea ADVERTISE itself?
PRACTICAL VALUE-Does product,idea,or service HELP PEOPLE?
STORIES-Would the product,idea,or service be easy to share in a STORY and INTERESTING?
#contagious #viral #money #faith #love #peace #hope #fitness #nipseyhussle #themarathoncontinues #slausonandcrenshaw #slauson #family