0 weeks ago
chapter.ie ( @chapter.ie )
Two years ago we worked with Keanes Jewellers to launch the Rolex Basel Collection in Cork. The event was a huge success, with phenomenal feedback from our client and their customers. This year @keanes_jewellers approached us to organise the same event. The brief was one line: go bigger and better than the last event.
We did a deep-dive into the history and founding spirit of @rolex and found that the word ‘Perpetual’ has been written on every Rolex for nearly a century. This philosophy is still the driver for the Rolex brand, and we knew it was a story that could be brought alive through the event design. The Living Laboratory was born and brought to life in @crawfordartgallery All of our cabinets design and displays were inspired by the extreme environments that Rolex explorers, both past and present, have ventured to. We transformed the gallery into a living, breathing world with floating clouds, subterranean caves and real jellyfish! The floor was divided by GMT lines and each cabinet was positioned on it’s location on the world map. The event was elegant, classy and cohesive — the materiality of each cabinet complimented the next. The devil truly was in the details on this one, and we lapped up every minute! #eventdesign #teamchapter #keanesjewellers #rolex #tudor #livinglabatory #perpetual #irishdesign #lovewhatyoudo 📷 Jedrzej Niezgoda