8 minutes ago
Marketing ( @elitemarketingfl )
Before you post your next photo on Instagram, take some time to engage with the content other accounts are posting: specifically, accounts similar to yours which are part of your niche.
The basic rule of Instagram is that engagement feeds engagement. By interacting with other users on the platform, you’re increasing your chance of being seen. The more you engage, the more visible your account becomes, and the more engagement you’ll get from visitors to your profile.
But, the quality of engagement on Instagram is just as important as the quantity, which is why you should invest your time selecting specific accounts to engage with.
For example, if you run an Instagram account for a fashion brand, engage with content from fashion label accounts, fashion and beauty influencers, fashion inspiration accounts, and so on. If you’re managing the Instagram of a social media marketing company, engage with posts from social media thought leaders and social media marketing blogs.
This way, you’re putting yourself out there in front of the right audience, who will have some interest in your content and hopefully, whatever it is you’re selling or promoting.